Content Manager - Competitions
Role Overview & Responsibilities
About the Team
- Emirates Men's FA Cup and Vitality Women's FA Cup.
- Women's Leagues (Barclays Women's Super League, Barclays Women's Championship)
- Women's Conti League Cup.
What will you be doing?
- Manage the day-to-day operation of The FA's Competitions and Women's Leagues content output, across both owned and operated channels.
- Line manager to two content creatives, overseeing performance, providing mentorship and career development.
- Build strong key stakeholder relationships at all levels across the wider business to support and manage campaigns and content activations.
- Manage key agency and vendor relationships to create opportunities to deliver world-class content.
- Work collaboratively with The FA's communication team to align on key messaging and deliver game-changing campaigns.
- Ideate and execute campaigns at scale, supporting commercial and marketing objectives, and delivering value for The FA and our partners.
- Content Team representative in meetings with internal personnel across Communications, Marketing, Operations, and Brand, briefing and debriefing messaging.
- Play an important role in collaborating with Brand Managers to grow competitions and the league's digital presence and build meaningful relationships, reaching new audiences for The Emirates FA Cup.
- Lead creative sessions and provide regular detailed reports to the wider business on channel and content performance.
- Key contributor to the department's cross-platform content strategy, aligned to The FA's strategic goals and positioning.
- Collaborate with The FA's video team to plan, produce, deliver, and analyse content that informs, engages, and entertains target audiences.
- Coordinate paid media plans across campaigns with internal stakeholders and media agencies.
- Manage budget across Competitions and Leagues for the 23/24 season.
- Key contributor to the Broadcast Operation team, shaping strategy and developing compelling content promotion, VOD and commercial integration.
- Work closely with the Senior Digital Content Manager and Senior Video Content Manager to shape The FA's content strategy.
- Manage content planning with direct reports, and external and internal stakeholders to ensure delivery of projects and draw out the best creative.
- Content collaboration with other key FA Brands (England Football) and teams.
What are we looking for?
- Ability to translate brand plans into actionable content plans.
- Knowledge of football.
- Deep desire to make a positive change in society, growing the game and making football inclusive for all.
- Ability to keep cool and focused during live high-pressured event environments.
- Strong stakeholder communication and collaboration (internal and external).
- Clear understanding of the social media landscape, including emerging trends and future opportunities.
- Ability to manage a large digital community, responding to conversations and producing reactive content where appropriate.
- Experience managing a small team.
- Managed a range of agencies and vendors.
- Strong evidence of creating engaging, entertaining and informative content through an editorial lens.
- Developed strategies for largescale owned and operated channels.
- Excellent communication skills – written and verbal.
- Expertise in producing highly engaging social media, website and video content.
- Strong project management and organisation skills.
- Strong planning and organisational skills.
- Highly creative.
- Passionate about content and maintaining the highest standards.
- Strong understanding of paid media.
- Knowledge of social media analytics, including key metrics and how to use them to measure performance.
- Editorial experience and/or journalism qualification.
- Strong understanding of the sports industry.
- Line management (objectives setting/career development support).
- A broad understanding and appreciation of cultural content themes (fashion, music, entertainment).
- Willingness to innovate and embrace new technology and ways of working.
- An interest in both men's and women's sports.
- Experienced with OTT content, AVOD or TVOD.
What's in it for you?
- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
- Free, nutritious lunches, at Wembley Stadium and St. George's Park.
- Free private medical cover.
- A contributory pension scheme.
- An additional Thank You days leave, volunteering days as well as 25 days annual leave.
- A hybrid working model offering flexibility on where you work.
Our Organisation
The FA, For All, For You
Frequently Asked Questions
How do I apply for the Content Manager - Competitions position at The Football Association?
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Is this role eligible for remote work or international relocation?
This position is based in United Kingdom with potential relocation and visa sponsorship considerations for qualified candidates.
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